When Apple announced that it was reducing the number of components in its iPhone 12 and iPhone 12 Pro retail boxes, many fans didn’t take it well. Even some competing brands of Android smartphones scoffed at the company for only using a Type-C cable for the Lightning cable and the phone in the box. However, this move is proving to be a good thing for Apple as it will increase sales of its wireless audio products.
Apple’s Beats Flex, the neck strap released on the same day as the iPhone 12 in the US, is getting good feedback as it replaces missing earbuds, according to a Digitimes report.
Sales of the Beats Flex neckband, which costs $ 49.99, are expected to increase in the first half of next year. The report adds that AirPods will continue to perform well in the TWS market as well. It should be added that AirPods accounted for about 35% of the wireless headphone market in the second quarter of 2020, according to research firm Counterpoint.
Typically, TWS product sales peak in the third quarter of each year before declining in the fourth quarter. However, this year could be different as the sales momentum is expected to continue into the fourth quarter of 2020.
Citing supply sources, the report suggests that other vendors may also stop including earbuds in the smartphone box in the future, which could lead to the rise of the TWS market. Research firm Canalys has already announced that the TWS market will grow by 29% in 2020.
Apple has focused a lot on wireless networks on its iPhones. You’ve already built a foundation with AirPods, Apple Pay, and other wirelessly connected home products. And with the iPhone 12, it has also made a name for itself in the wireless charging segment. All of this only suggests that Apple has already released a totally portless iPhone.