India is the second largest smartphone market in the world and very important to Samsung. Although the South Korean company has been the leading brand in the world for years, it has slipped into the Indian market in recent years. After Samsung lost its second position to Vivo in the previous quarter, Samsung was able to regain it in the third quarter of 2020.
According to the latest report from the market research company Canalys, Samsung shipped 10.2 million smartphones to India, up from 9.5 million units in the third quarter of 2019. The market share of the South Korean company was 20.4%, behind Xiaomi which was 13.1 It shipped millions of smartphones and achieved a 26.1% market share in the same quarter. Compared to the second quarter of 2020, when the Indian smartphone market was hit hard by the COVID-19 lockdown, Samsung more than tripled its shipments.
The South Korean smartphone giant has also regained its second place with Vivo. According to Canalys researchers, Indian consumers skipped quality purchases in the third quarter and opted to buy smartphones because they offer connectivity, education, and entertainment at a relatively lower cost than smartphones. other electronic devices such as computers, laptops, and televisions.
Despite calls to boycott Chinese smartphones due to tensions between India and China, Chinese companies accounted for 76% of smartphone shipments in the country. Vivo, Realme and OPPO, all subsidiaries of parent company BBK Electronics, shipped 8.8 million, 8.1 million and 6.7 million devices, respectively. Apple only shipped 800,000 units to the country in the third quarter, less than 10% of Samsung’s figures. Even OnePlus didn’t make it into the top 5 smartphone brands list.